You are more than what
meets the eye.

I came up with InvertEgo clothes long before the DaVincci code because I like puzzles and hidden meanings. I believe we are all complex puzzles, made up of more than what meets the eye. The self that we represent to the world is necessarily a thin veneer over a depth of psychological life made up of our ego, super ego, alter ego...ergo – InvertEgo! We show the world one thing and hide the rest. The second word on InvertEgo clothing is hidden backwards in the negative space but becomes readable in a mirror, if you know what you’re looking for!.